Social Media Genius

Social Media Genius…aka Digital Persona Engagement ^TM

So what do we do?

The internet is all about sharing information, images, resources, thoughts and ideas. The more readily you can be found where your audience is, and the more easily they can share their information – then the more usage, visits, referrals and engagement you’ll achieve over the long term.

How does it work?

• In depth research to understand the landscape of your audience across social media
• Create branded groups and pages on popular social and business networks
• Create branded profiles on popular social and business networks
• Engaging in forums based on focused interest groups within your space
• Engaging users in social and business networking environments through value add content – Video, Photos, Copy
• Leveraging existing interest groups
• Up-to-date platform, hosting the blog on Word Press, Blogger or Type Pad
• Researching the current blogosphere in your space, focusing on what they’re doing right and improving it
• Analysing potential competitive blogs and constructing a viable ‘blog’ strategy against what already works
• Providing fresh, original blog entries per week. These will be a multimedia mix of video, audio, text and photo
• Syndicating that blog across RSS feeds and management tools to bloggers such as Feed Burner, Ping-o-matic and Blog rolling
• Distributing across social bookmarking platforms engines such as Digg, Technorati, Stumble Upon, Reddit, del.icio.us, Yahoo! Buzz
• Driving collaborative blogs - allowing multiple authors to contribute to the blog (all pre-moderated)
• Using Google Analytics as a statistics packages and metrics tools to provide measurable feedback

Implementation…Our Approach

Social Media Marketing = Engagement Marketing

The way the people discover information has changed drastically. They are much more in control of what they receive and how they receive it.

The emergences of sites like Google, Facebook, Twitter, YouTube and LinkedIn have changed the dynamics of how consumers behave online.

Consumers are now much more able to get information about different products and services themselves without interacting with you.

By the time they reach you, they are much farther along in the discovery process but you know much less about them.

Engaging the Digital Persona ^TM is key to your success

We will position your brand, products or services to perfectly align with the needs and expectations of your target audience.  Your archetypal user is key to achieving return on investment

More information

If you’d like to speak to one of our Social Media Genius – Digital Persona Engagement ^TM specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com

Case Studies

Easily.co.uk (Group NBT)

Group NBT plc is a leading provider of domain names and internet-related services. Established in 1995, the company has registered hundreds of thousands of domain names and hosts tens of thousands of websites. Group NBT’s clients come from many industries and include well-known companies such as British Airways, The New Statesman and Centrica.

A key component of their group portfolio is Easily.co.uk, a top UK provider of cost effective web hosting and domain name services to UK businesses and consumers

Brief

Our mission, which we chose to accept, was to establish Easily.co.uk in the mind of the consumers as an industry “thought leader” through the use of strategic digital marketing strategies

Pain Points

The thing is, the domain name registration business is inherently boring in the eyes of the consumer, post purchase, the public had no need or desire to engage with the company ever again

Our “cunning plan”

We employed a technique called “Persona Mapping” in every stage of the design and branding process (A “Persona” represents their archetypal visitor and they’re hypothetical behaviour and goals). Personas give a summary of the characteristics, needs, motivations and environment of your typical domain name registrant. These personas were mapped out during the branding process to help give context, depth and focus to their campaign.

We considered these key elements

1. Branding Make the Easily brand more consumer friendly and engaging
2. Placement Google – FaceBook – YouTube – Twitter – Linkedin – Blog
3. Marketing An overriding “In-Bound” marketing strategy, directing relevant traffic to the various

We utilized the following

• Videos
• Articles
• Blogs
• Viral Game
• SEO
• Micro Blogs (Twitter)
• Video Distribution (Tube Mogul)
• Email Newsletters

Our overriding objectives were to

• Position Easily.co.uk to be about more than just domain names
• Raise awareness of the companies ancillary services – the company provides hosting, site builder tools…and more
• Engage with existing and potential customers
• Increase brand loyalty – research told us that people generally don’t care where they register a domain – price is often the deciding factor
• Improve their Search Engine rankings
• Support a business case for campaign extension
• Deliver a cracking ROI for our client

So, how did we do?

SEO Keyword, “Domain Name”

• Page-1 positioning in Google

• Page-1 positioning in Yahoo!

Videos

• 220 Subscribers to YouTube channel
• 3,853 YouTube Channel visits
• 14,318 Total Video Views

Viral Game

• High score wins domain & hosting package
• Weekly winner chosen since November 2008

And the campaign RIO?

• 40% uplift in online sales
• SEO + Social Media generate an average of £??,??? per month in sales – you know we can’t tell you that:-)

More information

If you’d like to speak to one of our Social Media Genius – Digital Persona Engagement ^TM specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com