PPC Genius
What is Pay-Per-Click Marketing?
9 out of 10 internet purchases begin with a search. Pay per click remains the fastest way to gain maximum exposure onto the internet, providing your site with pre-qualified customers. Sponsored links can be found at the top and side of the results displayed on a search engine results page. The first page of results on a search engine delivers 80% of searchers. If you need increased sales, online traffic or to target a specific audience pay per click advertising is the perfect fit.
What do you get with PureOnlineGenius
- Thorough pre-campaign planning
- Bid strategy
- Integration with our SEO offering
- Keyword profiling
- Monitored bid management
- Conversion based copywriting
- Maintain rankings without SEO
Already running a campaign? We can…
- Increase your click through rates
- Reduce your PPC costs
- Ensure clicks become buyers
- Thorough pre-campaign planning
- Manage your campaign so you can get on with your business
At PureOnlineGenius the key to successful PPC lies in our ability to understand your commercial objectives, we then apply our unique brand of business intelligence to develop tailored solutions.
…And therein lies our genius.
Landing Pages…a picture is worth a thousand words
Effective landing pages maximize the conversion rate of any PPC campaign; therefore PureOnlineGenius consider the following:
- Correct positioning of page elements
- Effective use of images and graphics
- Consistent user experience from click through to landing page
- Analysis of your competition to assess the nature of competing offerings
- Implement, test & optimize, repeat
- Creation of multiple landing page templates giving consideration to:
- Look and feel
- Colour, font and layout
- Use of images e.g. “Hero Shots”
- Correct registration form format – reduce rate of transaction abandonment
- Best practice in transaction process
More information
If you’d like to speak to one of our Pay per Click specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com
Case Studies
Synopsis
DiscountDiscount.co.uk is a UK specific shopping portal and affiliate site in North London. Established in 2004, they had been struggling with SEO given the multitude of product pages they were trying to rank for. They approached us having unsuccessfully attempted to manage a PPC marketing exercise in-house.
Challenges
Online retail is an extremely competitive area on the internet, simply due to the mass of products which must be marketed. The potential for securing sales transactions through PPC Marketing proven to deliver excellent return on investment for this business model, however, the competition is fierce. So, given this heavily marketed area what did we do?
Solutions
Upon initial investigation we found that the quality of competing websites was relatively high, so we paid particular attention to the navigation, copy, design and content of DiscountDiscount.co.uk in order to maximise the conversion from secured clicks. We removed the flash intro, created dedicated product landing pages, updated and implemented a content management system and developed a strategic keyword universe for their campaign, focusing on medium volume but high converting terms, which included:
- Search Term Analysis
- Keyword Conversion Analysis
- Keyword Bidding Assessment
- Development of Keyword Universe
- Budget Recommendations
- Implementation and tracking testing
- Initial Reporting & Optimization
Results
- Keyword Volume: 45,000
- Ad Groups: 55
- Ads: 70 – 90 / Ad Group
- Landing Pages: 17
- Pre-management performance 0.8% click through with 1.3% conversion
- Post-management performance 3.9% click through with 6.4% conversion
More information
If you’d like to speak to one of our Pay-per-Click specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com
