One Day “Pay-per-Click” Training Workshop – £399 inc. VAT
‘Build an effective advertising campaign that will give you instant results!’
The search engines are primarily one of the best sources for targeted traffic to your website. Organic search engine optimisation is free listings of some webmasters for better search engine ranking and positioning in the long run.
However, for those who wish instant visibility and better ranking on the search engines, pay per click advertising is the favourite method.
Who should attend:
Web site designer, website owner, in-house marketing professional, online marketers.
This one day course teaches the key techniques to build an online advertising campaign that will improve your bottom ROI.
Attendees will:
- Enhance their knowledge base about paid search and its many options
- Understand the components of a good paid advertising strategy
- Learn proven techniques to select and evaluate keywords that produce results
- Acquire tips on developing effective ads and landing pages that convert visitors to buyers
- Discover ways to measure paid search performance and learn techniques to optimize campaigns
- Gain new insights into bidding strategies and campaign management
- Increase their skills and comfort level working in the paid search field.
Agenda is:
- Introduction to Search Engine Marketing
- The Search Landscape
- Major Players
- Comparison of Paid and Organic
- Benefits and Uses of Paid Search
- Comparison of three big players – Google, Yahoo, MSN
- Building Google Adwords Campaign from Scratch
- What is Adwords
- creating an Adwords account
- Keywords Mining
- How to Expand Keyword Lists
- Evaluating Keywords
- Matching Options
- Negative Keywords
- Keyword Tools
- Tips on Developing Effective Ads
- Best Practices
- Copywriting Tips
- Testing Ads
- Testing methods
- + A/B Split
- Landing Page Optimization
- Components of a good landing page
- Quality Score Factor
- Traffic Estimating
- Click Through Rate
- Optimization Techniques
- Conversion Analysis
- Tracking Methods
- Methods to improve conversion
- Ad Types and Networks
- Search Ads
- Text Ads
- Contextual Ads
- Local and Geo targeted Ads
- Graphic, Video, Mobile Ads
- Quality Score
- What it is and how it works
- Tips to optimize campaign to improve Quality Score
- Minimum Bid Price
- Ad Position
- Future Trends in Paid Advertising
Date and Location: You Choose…We Come to You!
Price: £399 inc. VAT
