MEDIA Genius
MEDIA PLANNING & BUYING
Our planners put your message out to the right audience, on the right sites at the right time…and in the right format, it’s a delicate balance, but it’s our experience that makes it work. Our media and creative teams work side-by-side to generate ideas that cut through the online clutter. We rigorously analyze campaign performance to get the results you want. And we integrate along the way to give you the most bangs for your online bucks.
Online advertising is NOT just about banners.
The Internet advertising arena is constantly changing with the introduction of New and innovative advertising solutions such as Rich Media, Geographically-Targeted and behaviourally-targeted advertising. Interactive media buying requires an increasing level of expertise due to the greater complexities involved, and executing an effective Internet advertising campaign becomes more challenging, as opposed to easier. In addition to this, when compared to traditional media advertising, online media has varied standards and inconsistent advertising opportunities, Internet ad campaigns generally require the design of the media plan before the ad creative process can effectively begin.
Comprehensive Interactive Media Planning Services
At The Online Genius our expert P&B (Planning & Buying) team deliver online media buying services to construct a complete strategy, carry out media research, create media plans, source, buy and traffic ads then effectively launch, track and optimize the developed online ad campaign.
Online advertising and methods of targeting we typically consider include:
- Text and contextual advertising elements
- Viral email campaigns
- Email Newsletters
- General and targeted Display Ads (banners, leader boards, skyscrapers, large boxes and other sized graphical ads)
- Keyword driven Ads (Search Engine and In-Site)
- Site Sponsorships
- Behaviourally-Targeted Ads (ads displayed depending on user behaviours)
- Rich Media Advertising (Flash ads, interstitials, streaming audio/video and more)
- Geographically-targeted (specifically target your desired City, Town or Region)
Our web advertising solutions include the full reporting and auditing of your online campaign assuring effective and correct delivery, as well as the tracking and optimization of your campaign to increase its ROI. Our insightful campaign analysis will ensure accurate campaign statistics, and will provide you with essential business intelligence…your campaigns effectiveness at converting visitors into sales, leads or other desired actions. A campaign will be considered successful if it cannot convert visitors in the way in which your objective requires.
Geo-Targeted Online Advertising
Advertisers are showing increasing interest in targeting a specific locality or region, geo-targeted online advertising offers an effective solution. Many online destinations offer geo-targeting capabilities, which allow us to buy targeted users on highly trafficked web sites. This can include network buys through radio, television and newspaper web sites, together with localized search engines and yellow pages sites such as Yahoo! Local, Google Local, and AOL City Guide.
More information
If you’d like to speak to one of our media advertising specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com
Case Studies
YouReportTV.com
An exciting new platform for consumers to upload, broadcast and debate news which they have personally generated, commonly referred to as “citizen news” or “citizen journalism”. Social news sites have become increasingly popular on the internet; however, a site which empowers the general public to easily publish timely news was not available a the time that YRTV launched. YouReportTV.com evangelizes the concepts – “Your News is Good News” and “If it’s News to You, It’s News for Us”
Brief
Our mission, which we chose to accept, was to establish raise awareness of the brand amongst their target audiences and to initiate the growth of their registered users and story contributors.
Pain Points
The concept of Citizen News is still relatively new – people are happy to upload personal content across the web, but don’t necessarily see that content as newsworthy…they aren’t “journalists “. Wee needed to produce ad creative and messages that would encourage people to visit the site and start to recognize that daily incidents in their lives could be news worthy
We utilized the following
- Banners
- MPU’s
- Fan & Group Pages
- Strategic PPC
- SEO
- Micro Blogs
- Email Newsletters
Our overriding objectives were to
- Make YouReportTV a recognizable Online Brand
- Position YRTV as a place to discover, share, discuss and report news
- Grow the registered user base
- Encourage story contribution
- Establish and maintain Search Engine rankings
- Deliver a cracking ROI for our client
So, how did we do?
Search Results
- Page-1 positioning in Google, Yahoo! and MSN for the search phrase “Local News”
Media Ads
And the campaign RIO?
- £2.25 Cost per Acquisition of new users
More information?
If you’d like to speak to one of our media advertising specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com
