DESIGN Genius aka Intelligent Web Design
The Online Genius will carry out a comprehensive design and build of your new website; the objective will be to create a site which is both attractive and compelling for the visitor and commercially focused on generating enquiries and converting these into targeted enquiries.
We will focus on the six quality components:
Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design
Efficiency: Once users have learned the design, how quickly can they perform tasks?
Memorability: When users return to the design after a period of not using it, how easily can they re-establish proficiency?
Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
Satisfaction: How pleasant is it to use the design?
Commerciality: Ensuring your website communicates in the language of the visitor as much as possible to ensure in store visitor growth
Implementation…Our Approach
We understand your immediate requirements for the intelligent website design & development of your new website. Following in depth research these elements may be expanded upon as needed.
- Design and build the website, paying particular attention to the ethos of your company and maximising all potential promotional opportunities for your website.
- Grow and establish a recognizable presence for your website across the internet marketplace
- Develop a fresh and interactive platform
- Leveraging internet technologies, applying the most commercially viable methodologies
- Consistently communicate your brand messages
- Create clear navigation and imagery
- Ensure that your visitors engage and meet your target key performance indicators
User Centred Design
The primary failure of many website platforms is information architecture.
Often, navigation is poor, find-ability of content is limited, naming conventions vary wildly…visitors are lost in this way. Employing a strong information architecture strategy greatly supports the technical implementation of the solution for back end development and provides a certain amount of flexibility on the front end.
Using a combination of data from the research and research and exploration of existing platforms, we would develop a structure for the website, identifying the most suitable data structure and navigation scheme.
Once we have a strategy, we can then evolve user personas and demonstrate how they would use the various mechanisms on the site, which areas of content would most suit their needs and work with feature concepts that they may want to use. This would form a primary evolution of visual wireframes demonstrating page layout.
Any time a customer interacts with a site or communicates with and organisation, that person is engaging in an experience. Experiences that generate positive emotions – that make customers feel good or safe or creative or in-control – are memorable. And memorable experiences generate loyal customers. This can help you to…
- Map and measure the customer experience you offer, and compare it to your competitors’.
- Connect and optimise each customer touch point to create a continuous customer experience.
- Go beyond the rational into the emotional, to design a memorable brand experience.
- Maximise ROI
We won’t do this, we will focus on best practice usability
More information
If you’d like to speak to one of our Intelligent Web Design specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com
Case Studies
YouReportTV.com
With the rapidly increasing number of public contributions to national and local news, YouReportTV has launched the world’s first people’s news site, featuring news generated entirely by the community.
Launched on the 1st April 2008, YouReportTV enables consumers to immediately broadcast news items that are of interest to their peers and the wider community. News can be uploaded by mobile device, digital camera, webcam or camcorder and can include videos, text copy and photos.
In addition to news stories, YouReportTV also offers community focused categories including Whistle Blowers to highlight unfair work and local issues, local traffic and travel updates and a dedicated Missing Persons section.
Brief
Our mission, which we chose to accept, was to take YouReportTV from concept to reality.
Pain Points
The thing is, apart from the concept itself, our client had nothing – No idea how the site should look, no understanding of the technical issues, no real business plan…but they had passion and a drive to make the thing happen
Our “cunning plan”
This is exactly where we started, with a cunning plan. We mentally put ourselves in the position of the founders and drew up a comprehensive business plan, including commercial model, revenue streams, target user research and marketing strategy. All of this was essential in helping us to understand the nature of their typical user and the core objectives of the site – armed with this knowledge we formulated a site design plan
We considered these key elements
- Back-end architecture
- Front-end usability
- Easy upload of text content
- Easy upload of video files
- Easy upload of photo stories
- Nature of user profiles
- Integration of advertising elements
- …and so much more
Our overriding objectives were to
- Create a site which was compelling, fun to use and somewhat addictive
- Deliver a cracking ROI for our client
So, how did it turn out?
Here’s the YouReportTV.com Home page
Here’s a YouReportTV.com Video content page
Like what you see?
If you’d like to speak to one of our Design Genius specialists then please call +44 (0) 845 053 9238 or email hello@theonlinegenius.com
